Audio Technica
A scrolly-telling webpage designed to guide beginners through setting up and enjoying Audio-Technica turntables with clarity and confidence.
UI/UX Design
Branding
Figma
Blender
Individual Project
4 - week course project
This project focuses on designing a scrolly-telling webpage for Audio-Technica, created to help beginners navigate the process of setting up, using, and maintaining their turntables. Aimed at users who may feel intimidated by technical details, the design breaks down each step into clear, interactive sections that blend visual storytelling with functional guidance.
“I’ve never met a user manual I actually wanted to read—so I decided to design one that people wouldn’t want to close.”
User Interface Design
The UI/UX design prioritizes clarity and flow, guiding users through each step with seamless transitions and intuitive interactions. Every element—from icons to typography—was chosen to make the experience approachable and easy to follow, turning a technical setup into a confident and enjoyable journey.
“I remember how lost I felt reading my coffee machine manual—this project was my way of designing the guide I wish I had back then.”
Reflection
Looking back, if I could redo this project, I would focus more on striking a balance between beauty and function. I became so absorbed in creating an elegant visual flow that I sometimes overlooked how users might actually interact with each element. This experience reminded me that good design isn’t just about looking refined—it’s about guiding people effortlessly, where clarity and aesthetics work hand in hand.