Bodega

In this project, I designed the traditional corner store as BODEGE—a gritty, underground boxing gym that comes alive after dark, hidden behind the everyday design of a typical neighborhood bodega.

With a bold wordmark, a brutalist color palette, and aggressive type choices, BODEGE captures a 90s-inspired, blood-splattered aesthetic. The brand identity extends across both physical and digital platforms, from swag and posters to a fully designed website and Instagram presence.