Bodega

BODEGE reimagines the familiar corner store as a hidden, underground boxing gym that comes alive after dark.

Graphic Design
Branding

Adobe Suites
Figma

Individual Project
4 - week course project

Gym interior with a black wall featuring a pixel art mural of two boxers and overlaid with the words "ONE NIGHT ONE SPOT." There are racks of dumbbells, a barbell, boxing gloves hanging on a wall, a punching bag, and medicine balls.

In this project, I transformed the traditional neighborhood corner store into BODEGE—a gritty, underground boxing gym that awakens after dark behind the façade of an everyday bodega. The brand’s identity fuses a bold wordmark, brutalist color palette, and aggressive 90s-inspired typography to evoke a raw, blood-splattered energy.

“I think I just wanted to capture that feeling of the city — how it looks calm on the outside but never really sleeps.”

Close-up of a black clothing label with the word 'BODEGA' and design details such as 'LTD', 'EDT', and a circular logo with the letter 'S' inside.
Design mockup showcasing typographic font called Trade Gothic Next LT Pro, including alphabet in uppercase and lowercase, numbers, punctuation, font specifications, color palette, and a black-and-white photo of a man with a red, white, and black background.
A laptop displaying a website with food and drinks, surrounded by five browser windows showing different web pages, some with red and black designs related to Bodega.
Black and white poster advertising a fight event, featuring pixelated images of two fighters in a boxing stance and text details about the event.

Logo Design

The BODEGE logo was designed to capture the clash between the ordinary and the underground. I designed the wordmark with heavy, condensed letterforms and sharp edges to evoke a sense of tension and strength—much like the tight space of a boxing ring hidden behind a quiet storefront.

Visuals and Headlines

BODEGE turns the everyday bodega into an underground boxing gym after dark—its bold wordmark, brutalist palette, and 90s-inspired grit capture raw energy across print and digital design.

Three promotional posters for Bodega night fight events featuring bold red, black, and white designs. The first poster highlights a boxing match with the text "One Night One Shot" and a black-and-white image of a boxer in the background. The second poster promotes a fight event with a red-tinted photo of a fighter in motion and large bold text "Fight to Reign." The third poster advertises "Nighttime Threats" with a stylized, dotted image of a fist against a red background, including event timings and location details.
Screenshots of a social media profile and posts for a boxing gym called Bodega, featuring promotional images, fight nights, and training encouragement in black, white, and red color scheme.

Application

BODEGE transforms the neighborhood bodega into an underground boxing gym after dark, using a bold wordmark, brutalist palette, and 90s-inspired grit applied across posters, apparel, and digital platforms.

Collection of fitness and boxing equipment with Bodega branding, including a movie ticket, wristbands, gym tags, kettlebells, a workout bench, boxing gloves, water bottles, and a sports bra, all featuring black, red, and gray colors.

“I wanted to show the side of the city people don’t usually see — the one that’s rough, real, and breathing under the surface. When I walk past corner stores late at night, I always feel like there’s another world behind them, one that’s raw and full of stories.”

Reflection

Working on BODEGE taught me how to translate emotion into design — how texture, type, and color can communicate energy without needing to say much. I learned to trust imperfection and to design with instinct, not just logic. This project reminded me that branding isn’t always about clarity or polish; sometimes it’s about capturing a feeling that’s hard to explain but easy to recognize. Moving forward, I want to keep exploring this tension between chaos and control — how design can feel alive while still being intentional.