Apollo Air
BODEGE reimagines the familiar corner store as a hidden, underground boxing gym that comes alive after dark.
Graphic Design
Branding
Adobe Suites
Figma
Individual Project
4 - week course project
In this project, I transformed the traditional neighborhood corner store into BODEGE—a gritty, underground boxing gym that awakens after dark behind the façade of an everyday bodega. The brand’s identity fuses a bold wordmark, brutalist color palette, and aggressive 90s-inspired typography to evoke a raw, blood-splattered energy.
“I think I just wanted to capture that feeling of the city — how it looks calm on the outside but never really sleeps.”
Logo Design
The BODEGE logo was designed to capture the clash between the ordinary and the underground. I designed the wordmark with heavy, condensed letterforms and sharp edges to evoke a sense of tension and strength—much like the tight space of a boxing ring hidden behind a quiet storefront.
Visuals and Headlines
BODEGE turns the everyday bodega into an underground boxing gym after dark—its bold wordmark, brutalist palette, and 90s-inspired grit capture raw energy across print and digital design.
Application
BODEGE transforms the neighborhood bodega into an underground boxing gym after dark, using a bold wordmark, brutalist palette, and 90s-inspired grit applied across posters, apparel, and digital platforms.
“I wanted to show the side of the city people don’t usually see — the one that’s rough, real, and breathing under the surface. When I walk past corner stores late at night, I always feel like there’s another world behind them, one that’s raw and full of stories.”
Reflection
Working on BODEGE taught me how to translate emotion into design — how texture, type, and color can communicate energy without needing to say much. I learned to trust imperfection and to design with instinct, not just logic. This project reminded me that branding isn’t always about clarity or polish; sometimes it’s about capturing a feeling that’s hard to explain but easy to recognize. Moving forward, I want to keep exploring this tension between chaos and control — how design can feel alive while still being intentional.