Frank Gehry

A custom typeface inspired by Frank Gehry’s deconstructivist architecture, translating his sculptural energy and fluid complexity into expressive letterforms.

Graphic Design
Type Design

Adobe Suites
Figma

Individual Project
7 - week course project

This project explores the intersection of architecture and typography through a custom typeface inspired by Frank Gehry’s expressive and unconventional forms. By translating his sculptural, deconstructivist approach into letterforms, the typeface captures the same sense of tension, movement, and fluid complexity found in his buildings—turning structural chaos into visual rhythm.

“Gehry’s work has always fascinated me—his buildings feel alive, unapologetically imperfect, and full of emotion, which is exactly what I wanted my typeface to capture.”

Wall display with large black and white lettering and smaller text about Frank Gehry and architectural sculpture in a modern interior space.
An informational page about type design concepts, featuring large, bold black letters 'X' and 'A' with informational text and a large black letter 'D' in the bottom right corner.
Bold black stylized alphabet letters and numbers on a white background.
Open black booklet with 'MoMA' written on the front cover, revealing a metallic abstract design on the inside pages, placed on a white surface.
A vertical display sign outside, promoting an exhibition at MoMA titled "Frank Gehry" with the subtitle "Sculpting the Space", featuring black and white architectural images by Frank Gehry.

Typography Design

This typography is a tribute to Frank Gehry’s bold vision. I’ve always admired how his architecture transforms chaos into harmony, and I aimed to capture that same spirit in letterform—where each curve and distortion mirrors his sense of motion, emotion, and defiant beauty.

A large black letter A with a white outline on a white background.

Poster Design

The poster design reflects Gehry’s dynamic architectural language through layered compositions, fragmented shapes, and shifting perspectives. Each element echoes the typeface’s sculptural quality.

Three posters or advertisements related to architect Frank Gehry, featuring modern architectural designs in black and white images and text.

Promotional Materials

Each piece emphasizes movement and structure through bold typographic layouts, metallic textures, and dynamic compositions—bringing Gehry’s architectural energy into digital and print experiences alike.

Instagram post promoting an exhibition for Frank Gehry at MoMA with a black and white promotional poster featuring bold, stylized text, a ticket for entry, and a close-up of architectural artwork.
Open black booklet with grayscale photos and text about architecture on white background

“Seeing my work imagined for MoMA felt surreal—like my admiration for Gehry had come full circle, from a student sketching his buildings to creating something in dialogue with them.”

Reflection

This project taught me how design can translate emotion through form. Studying Gehry’s work pushed me to let go of perfection and embrace movement, distortion, and unpredictability as part of the creative process. It reminded me that good design isn’t always about control—it’s about capturing feeling, rhythm, and the humanity behind every curve.