Apollo Air

Apollo Air is a conceptual branding project for a regional airline designed to connect secondary cities across the United States.

Graphic Design
Branding

Adobe Suites
Figma

Individual Project
7 - week course project

Apollo Air is a conceptual branding project for a regional airline designed to connect secondary cities across the United States. In a world where major airline carriers focus on primary hubs, Apollo Air fills the gap—offering fast, safe, and luxurious air travel to overlooked yet vital parts of the country.

“It started with frustration, but also care. I wanted to make travel between small cities feel effortless, warm, and human again.”

Inside an airplane cabin with empty window seats and seatback screens displaying the Apollo Air logo.
A collection of nine black and white Apollo Air logos, each with different designs including text, geometric shapes, and abstract symbols.
Design of the Apollo Air logo, featuring a stylized black triangle with rounded corners and cutouts, accompanied by the text "Apollo Air" in bold, italicized font.
Screenshots of a mobile flight booking app showing flight options, seat selection, aircraft details, and electronic boarding pass.
A promotional poster for Apollo Air featuring an abstract design of an orange airplane silhouette with speed lines, a close-up view of metallic airplane parts, and a stylized airplane graphic with the tagline 'Speed, luxury, and safe' and the company's website flyappolo.com.
Two American Express credit cards, one white and one gold, with the white card on top of the gold card. The white card displays the name 'Hailey Wang' and the gold card shows 'Member Since 96' along with the American Express logo. The cards are photographed at an angle on a white background.
Black and gray over-ear headphones on a dark background.
A lit candle in a dark amber glass jar with a black label. The label features orange text with the brands Aesop and Apollo Air, and the scent White Musk, with a tagline at the bottom reading 'Where every journey begins with scent and serenity.'
A candle in a black box with orange interior, labeled 'Aèsop x Apollo Air', with a lit flame and smoke, and another candle outside the box with a black label and lit flame.
Busy city crosswalk with people walking in sunlight, tall buildings, and cars. Text overlay reads 'Apollo Air' and 'Where you begin...'.

Logo Design

The logo captures the essence of Apollo — bold, modern, and in motion. Inspired by flight paths, sunrises, and streamlined forms, the mark embodies elegance in travel and a sense of direction for small-city aviation.

A typography style guide displaying various font sizes and weights with sample text including 'Huge,' 'Large,' 'Big,' 'Medium,' 'Small,' and 'TEXT,' along with descriptive paragraph text about the Neue Haas Grotesk typeface.

Application

The brand system comes to life through its real world applications — from boarding passes to digital interfaces. Each touchpoint is designed to maintain a seamless and premium experience, reinforcing Apollo’s identity at every step of the journey.

An Apollo Air boarding pass for a flight from LGA to GSO. The passenger is Halley Wang, flight number AO 0727, gate B22, departure time 8:40 AM on February 26, 2025. The boarding pass features the Apollo Air logo, a QR code, and contact details for Halley Wang on the left. The background is light gray, and the boarding pass designs include black, orange, and white colors.
Multiple devices displaying the Apollo Air travel booking website, including a smartphone, a tablet, and a desktop monitor, all showing flight search interfaces with text emphasizing travel to a small city.

Visuals and Headlines

Posters introduce Apollo’s story through bold visuals and compelling headlines. Designed for both airports and urban placements, they highlight the unique character of each route and invite travelers to discover the beauty of small-city travel.

Triptych of advertisements for Apollo Air featuring urban, beach, and tropical park scenes.

Showcases

This section brings the Apollo brand to life through high-fidelity mockups across digital, print, and environmental touch points. From aircraft livery to mobile interfaces, signage to in-flight screens, each scenario demonstrates how the visual identity adapts seamlessly across real-world applications. 

Electric bus at city center bus stop with 'Apollo Air' branding and route number 15 displayed.
The Apollo Air logo with a metallic triangle symbol on a glass building facade, reflecting the cloudy sky.

BANG & OLUFSEN X Apollo Air

In this collaboration, Apollo Air and Bang & Olufsen reimagine the in-flight experience through sound. The cabin becomes an acoustic landscape — every tone tuned to the rhythm of altitude, every moment balanced between motion and stillness.This section brings the Apollo brand to life through high-fidelity mockups across digital, print, and environmental touch points. From aircraft livery to mobile interfaces, signage to in-flight screens, each scenario demonstrates how the visual identity adapts seamlessly across real-world applications. 

A dark-skinned person with short hair wearing black Bang & Olufsen headphones, with text on a black background promoting a collaboration between Bang & Olufsen and Apollo Air.

Aesop X Apollo Air

Born from the shared philosophy of care and calm, Aesop and Apollo Air create a scent that drifts between air and earth. Notes of vetiver, cedar-wood, and bergamot trace the rhythm of flight — crisp, grounded, and quietly human. Inspired by journeys through overlooked cities and the intimacy of travel with family.

Multiple black boxes with orange text reading "Aēsop x Apollo Air" and the slogan "Where every journey begins with scent and serenity," indicating a product collaboration promotional packaging.
Digital illustration of a white and orange airplane with the word 'Apollo' on the fuselage.

“Working on Apollo Air taught me that good design isn’t just about looks — it’s about making people feel at ease. I wanted regional travel to feel warm, trustworthy, and quietly special.”

Reflection

Through Apollo Air, I learned how to turn a brand idea into a full visual system. The project helped me find a balance between storytelling and function—how to make a brand look high-end but still friendly and warm. I also got better at understanding layout rhythm, typography hierarchy, and how small design choices can change the mood and feeling of a brand. It was the first time I really saw how design can make people feel something, not just look nice.