Apollo Air
Apollo Air is a conceptual branding project for a regional airline designed to connect secondary cities across the United States.
Graphic Design
Branding
Adobe Suites
Figma
Individual Project
7 - week course project
Apollo Air is a conceptual branding project for a regional airline designed to connect secondary cities across the United States. In a world where major airline carriers focus on primary hubs, Apollo Air fills the gap—offering fast, safe, and luxurious air travel to overlooked yet vital parts of the country.
“It started with frustration, but also care. I wanted to make travel between small cities feel effortless, warm, and human again.”
Logo Design
The logo captures the essence of Apollo — bold, modern, and in motion. Inspired by flight paths, sunrises, and streamlined forms, the mark embodies elegance in travel and a sense of direction for small-city aviation.
Application
The brand system comes to life through its real world applications — from boarding passes to digital interfaces. Each touchpoint is designed to maintain a seamless and premium experience, reinforcing Apollo’s identity at every step of the journey.
Visuals and Headlines
Posters introduce Apollo’s story through bold visuals and compelling headlines. Designed for both airports and urban placements, they highlight the unique character of each route and invite travelers to discover the beauty of small-city travel.
Showcases
This section brings the Apollo brand to life through high-fidelity mockups across digital, print, and environmental touch points. From aircraft livery to mobile interfaces, signage to in-flight screens, each scenario demonstrates how the visual identity adapts seamlessly across real-world applications.
BANG & OLUFSEN X Apollo Air
In this collaboration, Apollo Air and Bang & Olufsen reimagine the in-flight experience through sound. The cabin becomes an acoustic landscape — every tone tuned to the rhythm of altitude, every moment balanced between motion and stillness.This section brings the Apollo brand to life through high-fidelity mockups across digital, print, and environmental touch points. From aircraft livery to mobile interfaces, signage to in-flight screens, each scenario demonstrates how the visual identity adapts seamlessly across real-world applications.
Aesop X Apollo Air
Born from the shared philosophy of care and calm, Aesop and Apollo Air create a scent that drifts between air and earth. Notes of vetiver, cedar-wood, and bergamot trace the rhythm of flight — crisp, grounded, and quietly human. Inspired by journeys through overlooked cities and the intimacy of travel with family.
“Working on Apollo Air taught me that good design isn’t just about looks — it’s about making people feel at ease. I wanted regional travel to feel warm, trustworthy, and quietly special.”
Reflection
Through Apollo Air, I learned how to turn a brand idea into a full visual system. The project helped me find a balance between storytelling and function—how to make a brand look high-end but still friendly and warm. I also got better at understanding layout rhythm, typography hierarchy, and how small design choices can change the mood and feeling of a brand. It was the first time I really saw how design can make people feel something, not just look nice.