OPTIKRA

OPTIKRA is a custom typeface inspired by the human eye and OCR lettering, exploring the uneasy balance between technological convenience and personal privacy.

Type Design
Motion Design

Adobe Suites
Touch Designer

Individual Project
7 - week course project

OPTIKRA is a custom-designed typeface rooted in the visual language of OCR Type and inspired by the human eye as a symbol of observation. The design reflects on the expanding role of AI and smart devices in daily life, capturing the tension between convenience and surveillance. T

“I designed OPTIKRA to look almost mechanical at first glance—but the more you stare, the more it stares back. ”

A building with a large window display featuring the word 'MAMA' repeatedly in bold black letters on a white background.
The word 'WHERE' in stylized black font on a white background.
Stylized alphabet letters in black, with each letter uniquely designed with rounded and geometric shapes, arranged in five rows.
A collage of 14 abstract graphic designs featuring repetitive texts and eye motifs in black, white, and red colors.
The logo features the word 'CUBED' in large, bold black letters, accented with red and white stripes underneath and orange curved lines above, on a black background.
A black background with a white scribble-like pattern in the center, resembling a cloud or jagged shape.
Close-up view of stylized black letters 'A' and 'Y' on a gray background with grid lines.

Typography Design

This showcases the detailed design of each letter in the OPTIKRA typeface, where bold visuals emphasize the concept of surveillance. The letterforms integrate elements of OCR Type, reflecting the role of technology and AI in monitoring our every move.

A black and white cartoon drawing of a mountain landscape with a river, trees, and a small house.

Storyboard

This presents the final version of the storyboard, now brought to life through animation. To enhance the visual impact, I incorporated hand-drawn elements that add depth and texture.

Colorful abstract digital artwork with various black, white, and red geometric and typographic patterns arranged in a grid. Some patterns include text such as "HELLO WORLD," "LOOK," and "EYE YOU," with abstract shapes and stylized letters.
Pattern of black geometric shapes resembling abstract human figures arranged in horizontal rows on a white background.

Idea Development

I explored multiple directions, testing various visual concepts and narrative angles before refining the final vision. Each idea helped clarify how the theme of observation and technology could take shape through type.

Black and white line drawing of a woman in a dress and a hat, standing next to a vintage bicycle with a basket.

Showcases

The showcase highlights OPTIKRA in use across posters, motion graphics, and digital interfaces, emphasizing its sharp geometry and surveillance-inspired aesthetic.

A scattered assortment of black, white, and red tickets with a repeating geometric pattern, some displaying a pair of scissors icon.

“Every version looked different, but they all asked the same question—who’s really looking at whom?”

Reflection

Working on OPTIKRA made me realize how typography can carry emotion beyond form—it can suggest presence, awareness, even unease. The process pushed me to think conceptually, not just visually, exploring how design can comment on the systems that shape our lives. It taught me that a typeface can be more than letters—it can be a lens through which we question the world watching us.